Frequently Asked Question

Syllabus Structure

Part 1

101  Introduction to Mass Communication

102  Principles of Marketing

103  Principles of Advertising

104  Principles of Public Relations

105  Advertising Law and Ethics

Part 2

201  Consumer Behavior

202  Advertising Copy, Layout and Production Techniques

203  ICT

204  Research Methodology

205  Quantitative Analysis

Part 3

301  Advertising Agency Management & Organization

302  Campaign Planning & Execution

303  Media Management

304  Integrated Marketing Communication

305  Project