The Registrar/CEO of APCON, Alhaji Garba Bello Kankarofi played host to the Lagos State Signage and Advertising Agency (LASAA) The Managing Director, Mr. George Noah, led a team of the Agency’s Management on a courtesy visit to APCON house on Monday, April 14, 2014.
The MD, LASAA appreciated APCON’s swift response to their requests on registration status of persons seeking LASAA’s approval to operate outdoor advertising in Lagos. He took the opportunity to invite APCON to the International Outdoor Advertising Conference /Exhibition scheduled to take place in Lagos sometime in June. He said LASAA was taking a cue from similar events in the international Market such as Dubai to make the Outdoor Advertising Conference/Exhibition the first of its kind in Nigeria.
Mr. Noah explained that their visit was also to clarify its intention to collaborate with other state outdoor ad regulatory agencies to explore ways of resolving common challenges. He emphasized that the agency meant well and does not desire to operate a parrarel Advertising regulatory body or encourage a regime of high rates. He also sought the cooperation of APCON in the Outdoor Advertising Sector and collaboration in conducting an outdoor audience research to create data on outdoor advertising target audience that will give the sector a favourable competitive position in the advertising industry.
In response, Alh. Garba Bello Kankarofi informed LASAA of recent innovation at APCON and the switch to the online platform for individual and corporate registrations and vetting procedures which are designed to serve the industry better and more efficiently.
He encouraged LASAA to collaborate with other state signage and advertising agencies in Nigeria, to ensure a standardized process of obtaining necessary approvals to operate in the outdoor advertising sector.
He pledged APCON’s commitment to developing the sector and to support the upcoming conference/exhibition event by sending mails to all practitioners. Alh. Garba Bello Kankarofi invited LASAA to join APCON in the task of sensitizing the public on Advertising operations in Nigeria.
He gave his assurance that the Council will accommodate Mr. Noah’s recommendation on Outdoor advertising education in subsequent review of the Professional Examinations syllabus.