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The Federal Radio Corporation of Nigeria (FRCN) has solicited the support of the Advertising Practitioners Council of Nigeria (APCON) in upgrading the skills of its marketing staff, so as to sustain the status of the station as the best broadcast organisation in Africa.

The Director Marketing of the Corporation, Mrs Vera Oshokoya made the appeal when she paid a courtesy visit on APCON in Lagos recently and used the opportunity to introduce the staff of FRCN marketing directorate. Mrs Oshokoya pledged her team’s commitment to upholding the professional ethics of advertising and complying with the regulations on registration as practitioners and pre-exposure approval of advertisements.

Responding, the Registrar of the Council, Alhaji Garba Bello Kankarofi, urged employers to motivate and empower their staff as this would make them more productive and disciplined in their duties. He further stated that the success of any organisation in the present business environment depends on its focus on training and development of its workforce as this will enable them acquire the necessary knowledge, skills and attitude needed to operate efficiently and effectively in the ever-changing environment.

The Registrar/CEO urged marketers to effectively promote the standards and ethics of the profession in order not to tarnish the image of their organisations.