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July 16, 2014

Dear Sir/Madam,

International Workshop on Integrated Brand Promotion: Invitation
The Advertising Practitioners Council of Nigeria (APCON) in partnership with North Dakota State University, USA and ValueFronteira Ltd. is hosting an international workshop on Integrated Brand Communication. The workshop is focused on the evolution from Integrated Marketing Communication to Integrated Brand Promotion and has as target participants, key brand strategists and drivers of branding programmes in leading corporate organisations and institutions in Africa.

The aim of the workshop is to expose participants to firsthand experience on the tools and application of integrated brand promotion and how to take integrated marketing communication steps further while creating a unified promotional message that is sustainable within short, medium and long term.

The workshop is scheduled for November 5 and 6, 2014 at the Oakwood Park Hotel, Lekki Expressway, Lekki, Lagos. A welcome cocktail will hold on November 4 at 4.00pm. Workshop fee is N175,000 per participant.

Prospective participants are invited to visit www.apcon.gov.ng or to contact any of our offices for more details and registration procedure.

We look forward to your participation at the workshop.

Yours truly,
Alh.Garba Bello Kankarofi,frpa
Registrar/Chief Executive

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