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  • Registration - Corporate

Vetting of Advertisements


The Advertising Practitioners Council of Nigeria (APCON) was established by the Advertising Practitioners Registration Act No. 55 of 1988, as amended by Act No. 93 of 1992 and Act No. 116 of 1993 (now Advertising Practitioners Registration Act Cap A7 of 2004).

The adoption of a broad national mass communication policy by the National Council of Ministers in January 1988 was a milestone in the establishment of the Advertising Practitioners Council of Nigeria (APCON). The various discussions that followed the adoption of the national mass communication policy articulated the relevance and the leadership role of advertising to the nation's social, political and economic development as well as the need for official recognition and regulation of the practice.

The Advertising Practitioners Council of Nigeria (APCON) was subsequently established by the Act number 55 of 1988 as a logical outcome of these discussions. The Act accorded deserved state legislative recognition of advertising as a profession in Nigeria and vested APCON with powers to regulate and control the practice of advertising in Nigeria, in all its aspects and ramifications.

APCON maintains a strong focus on its vision of promoting responsible and ethical advertising practice, acts as the conscience of society in matters of commercial communications and as a watchdog for consumers. It also manages the needs and interests of stakeholders in Nigeria's advertising industry.

APCON cooperates with these Sectorial associations in regulating the conduct of their member organizations to ensure a socially responsible practice. By insisting on pre-exposure clearance of all advertisements, APCON strives to check all forms of abuses such as misleading statements, spurious testimonials, visual and verbal exaggerations, misleading offers, suggestion or pictures offensive to public decency, etc.


view or download Vetting Guidelines


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Registration - Individual


ASSOCIATE MEMBERSHIP REGISTRATION:

(a) Qualification:

The following qualifications are required for registration in the associate membership category.

i. APCON Professional Diploma in Advertising

ii. HND or Degree in Advertising, Marketing, Mass Communication or Graphic Arts (Design)

iv. A recognized Post Graduate degree in Advertising, Marketing, Mass Communication or Graphic Arts (Design)

v. Any other qualification that may be approved by the Council.

(b) Procedure for Registration

The process of registration commences with the purchase of application form at the payment of the stipulated fee. Application can be made online or manual.

(i) Online Application (www.selfservice.apconng.com)

1. Applicants are required to generate Membership Application form online through the ACTIVITY/SERVICE REQUEST CENTER on the platform and complete 4 steps on the General Information platform, namely;

Step 1 - Personal Information

Step 2 - Employment Records

Step 3 - Academic Records

Step 4 - Referees

Submit your information after completing the records at step 4. Note: Once an application has been submitted no corrections can be made unless the APCON Secretariat is notified to do so.

(ii) Manual Application:

1. The applicant must fill the Membership Application form correctly and attach all relevant documents namely:

· A passport photograph

· O’Level Certificate (WAEC, NECO)

· Degree Certificate (BSC, HND or its equivalent)

· NYSC Discharge Certificate and Exemption Letter

· 3 Referee forms signed by registered practitioners who have paid their practice fees update.

A completed Membership Application form with the prescribed documents should be submitted to any APCON office.

Acknowledgement

You will be communicated via email or SMS of the status of your application as soon as it is received in our secretariat.

2. INDUCTION

Ø Induction notice will be communicated after Membership Application has been approved by the Council.

Ø Induction approval is valid for 12 months. You are therefore required to make yourself available for induction within the specified period.

Ø You will not be recognised as a registered practitioner unless you attend an induction ceremony and take the Oath of Practice, as well as payment of practice fee up to date.

New practitioners are registered initially as Associate members.

3. UPGRADING OF MEMBERSHIP

Practitioners seeking upgrading are required to have maintained a regular pattern of payment of practice fee in their current category.

(i) Full Member

1. A practitioner seeking upgrading to full member is required to have held advertising position in a recognised organisation or engaged in the practice for at least five years prior to date of application.

2. The practitioner must have attended two training workshops/seminars organised by APCON and one other recognised training organisation within the five years.

3. A completed upgrading application form will be returned with a complete payment as prescribed below.

4. Online application can be made via: www.selfservice.apconng.com. Completed application form must be accompanied with evidence of payment of application fee, photocopies of relevant certificates, a current passport photograph and three completed referee forms. These documents should to be uploaded or forwarded before induction.

(ii) Fellowship

Fellowship is considered on the practitioner’s merit. Application for consideration as fellow is open to full members of the advertising profession who have practiced for 15 years from date of first registration and have met the criteria for fellowship consideration.

· Application can also be made online.



REGISTRATION FEES


S/N

Item/Service

Price

1

Student Member Practice Fee

5,000

2

Student Member Registration Fee

5,000

3

Associate Member Practice Fee

10,000

4

Full Member Practice Fee

20,000

5

Fellow Practice Fee

50,000

6

Membership Application Form

25,000

7

Membership Application Form (Non Nigerian)

300,000

8

Upgrade Form (SM-AM)

10,000

9

Upgrade Form (AM-FM)

25,000

10

Fellowship Application Form

100,000

11

AM Induction Fee (Regular/MEPE)

127,500

12

Upgrade Fee (FM Induction Fee)

150,000

13

Fellows Installation Fee

300,000

14

Hand Seal

20,000

15

Stamp

10,000

16

Lapel Pin

5,000

17

Register

10,000

18

AM Plaque

30,000

19

FM Plaque

35,000

20

Fellow Plaque

50,000

21

Certificate Re-issuance

25,000

22

Re-instatement Fee(For 5years&Below)

250,000 (in Addition to outstanding debt)



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Registration - Corporate


CORPORATE/COMPANY LICENSING

Business License Registration:

It is mandatory for all organizations/firms (except advertisers) which engage in the business and practice of advertising for gains/profit to be licensed by APCON. The license shall be renewable every three years in accordance with the requirements of the Code.

APCON Proclamation on Registration and Licensing Regime in the Advertising Industry provides guidelines for corporate licensing of firm. The Proclamation states that practitioners shall have its area of specialization defined, which shall be the basis, and scope of license granted to such a firm. The firm that is to be licensed in a particular area of specialization/advertising business is expected to show that it has the requisite set of qualifications, skills and competence required in a given field.

Where a firm or company decides to operate outside its designated/licensed area of specialization, the concerned organization shall be required to properly set up a firm and register the new firm that is intended to offer the designated services. For purposes of illustration only, an advertiser which conducts or intends to conduct the business of advertising or media agency should comply with the requisite licensing requirements of firms licensed to operate in that specialized field of advertising business including properly establishing and registering a firm to engage in such distinct field of specialization or services. Such a firm must be approved and certified by APCON before it commences operations.

Guidelines for Licensing

Advertising Organisations shall be classified as follows:

· National

This shall apply to advertising organisations whose total equity participation by Nigerians is equal to or above 74.9% or aggregate foreign investment in equity is equal to or below 25.1%.

· Foreign

This shall apply to advertising organisations whose total equity participation by Nigerians is equal to or below 25.1% or aggregate foreign investment in equity is equal to or above 74.9%. Foreigners can invest and set up advertising business, which they can own 100% provided it is intended to practise advertising targeted at markets outside the shores of Nigeria.

For any organization to be licensed, the Chief Executive Officer must be a registered practitioner at the level of rpa. However, for local organizations, under special circumstances associate registration, arpa may be considered.

The same level of membership status applies to all heads of operational departments in the organization. However, for purposes of media organizations, the Chief Executive Officer does not of necessity need to be an advertising practitioner.

Facilities and staffing must be considered adequate for the level of licensing.

LICENSING WINDOWS

APCON operates two windows of corporate registration/licensing.

(a) WINDOW 1

This window is open to advertising companies that belong to sectoral associations recognized by APCON. Member organizations of recognized sectoral groups shall be required to obtain a reference letter from the sectoral body recommending and confirming their suitability for the business license. The letter of reference shall detail particulars of compliance with requirements for practising in the field of interest.

Where an organization operates within another regulatory law of the Federal Republic of Nigeria administered by another government agency e.g. NBC, NCC, NFC, NPC, etc., such organization shall be required to obtain a formal letter from the government establishment that administers the Law and shall be qualified under Window 1.

All organizations’ shall also pay the requisite licensing fee as stipulated in the schedule to this Proclamation.

(b) WINDOW 2

This window is open to outfits or organizations that are not affiliated to any recognized sectoral group. Such an outfit or organization which prior to this proclamation conducts advertising business in the specialized area being regulated; shall provide the following:

1. Name and contact details of the applicant agency i.e. (this shall include but will not be limited to office address, telephone numbers, email address, website etc.).

2. Copy of Registration documentations for the special purpose vehicle floated for the purpose of the specialised advertising business as well as comprehensive particulars of Owners/Promoters/Directors’ details as the case may be.

(a) Copy of Certificate of Incorporation.

(b) Copy of Memorandum and Articles of Association.

(c) Evidence of share subscription and distribution.

(d) Copy of documents relating to particulars of directors in the case of a company.

3. Names and details of management staff - This shall include but will not be limited to:

(a) Names and qualifications of management staff, including evidence of APCON registration and certificate.

(b) Details and evidence of working experience of management staff.

4. Financial report - This shall include but will not be limited to the current Audited Report (where applicable).

5. Tax Clearance Certificate where applicable.

6. Letter of compliance from the Nigeria Pension Fund on compliance with relevant sections of the Pension Act (for a Company already in operation).

7. Employee Benefits Insurance: Evidence of employees’ retirement saving plan, group insurance plan, workers compensation from relevant organisation and government agencies.

8. Bankers’ Credit Guarantee: In addition an organisation with foreign equity participation will be required to produce a bankers’ credit guarantee from a Nigerian bank acceptable to APCON in the sum of N200 million for a National agency and N500 million for a Foreign agency.

9. Agency Business Insurance: National and Foreign categories applicants shall also be required to produce and submit an Agency Business Insurance to the tune of N200 million for a National agency and N500 million for Foreign agency from a Nigerian insurance company acceptable to APCON.

Scope of Practice

(a) In order to encourage development cohesion, accountability and mutual well-being of the profession, APCON encourages all competent individual practitioners to practice within a recognised firm in a recognised area of specialisation without prejudice to the freedom of individual and competent practitioners to practice in other areas of advertising. All firms that engage in the practice of advertising or advertising functions for the purpose of gains or benefits (except Advertisers) shall be licensed by APCON.

(b) Practitioners shall endeavor to pay their practice fee on or before March 31st of every year.

(c) Non-payment of practice fee is an offence and shall attract sanctions including delisting where appropriate (and other sanctions).

(d) A practitioner shall not engage in a designated area of specialisation except the firm of practice in which he/she is engaged is licensed to carry on business in such area(s).

Foreign Practitioners

Foreign practitioners shall be welcome to practice the profession in Nigeria; however such practitioners shall be certified and licensed by APCON. In addition to the requirement of the Membership Committee of APCON, such practitioners must show:

· Evidence of work permit obtained from the relevant agencies like the NIS, etc. relevant visa, etc.

· A letter of attestation from the organization intending to employ the expatriate on:

(a) The genuineness of the offer.

(b) The remuneration package and conditions as comparable to those offered to Nigerians of the same status and position.

(c) The foreign practitioner is filling a labour shortage.

(d) The employment of a foreigner will directly impact or create new job opportunities or help retain jobs for Nigerians.

(e) The employment of the foreign practitioner will assist in transferring new skills and knowledge to Nigerians.

(f) The hiring of a foreigner will not affect the employment of Nigerians negatively.

Administrative Requirement

(a) Office Location

The office location of an agency applying for Corporate License must be able to earn respect for the profession and be easily accessible.

(b) Staffing

Chief Executive

He/she must be a registered member of APCON

He/she must have a minimum of three-year agency experience

Heads of Departments

He/she must be registered member of APCON

Core Agency Staff

Evidence of APCON registration of all staff of the agency must be attached and verified.

References

References will be obtained from:

(a) A senior practitioner of a fellow status

(b) A media owner of a reputable status

(c) An advertiser/client of a reputable status.

NB:All registrations are required to be done via the on-line portal www.selfservice.apconng.com.



CORPORATE LICENSING FEES


Advertising Sector

Media

License Application

License Renewal

Application

Newspapers

20,000.00

50,000.00

Magazines

20,000.00

50,000.00

Outdoor/Out-of-Home/Indoor Ag.

20,000.00

50,000.00

Cinema

20,000.00

50,000.00

Internet/Direct Mail

20,000.00

50,000.00

New & Emerging Media

20,000.00

50,000.00

Agencies

Full Service

20,000.00

50,000.00

Creative

20,000.00

50,000.00

Media

20,000.00

50,000.00

Digital/Interactive

20,000.00

50,000.00

Consultancy

20,000.00

25,000.00

Production Outfits

Print

20,000.00

50,000.00

TV/Film

20,000.00

50,000.00

Radio

20,000.00

50,000.00

Support Service

Voice Over Artistes Agencies

20,000.00

50,000.00

Modeling Agencies

20,000.00

50,000.00

Other Support Services

20,000.00

50,000.00


LIST OF LICENSED ADVERTISING FIRMS IN COMPLIANCE WITH APCON PROCLAMATION ON REGISTRATION AND LICENSING
View or Download


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Professional Training


In furtherance of its mandate of manpower and skills development the Advertising Practitioners Council of Nigeria conducts seminars and workshops.

The seminars and workshops are organised in different centres in Nigeria.





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Career Matters



FEES


S/N

Item/Service

Price

1

PDA Exam Application Fee Upgrade Fee (FM Induction Fee)

1a

Student Membership Application Form

6,000

1b

Exam Entry Form

10,000

1c

ID Card

1,000

2

Examination Fee

10,000

3

Study Pack

5,000

4

Exemption Fee

15,000

5

Examination Re-sit Fee

10,000

6

Examination Continuation Form

1,000

7

Examination Late Entry

10,000

8

MEPE (Nigerian)

350,000



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DIPLOMA IN ADVERTISING


PROFESSIONAL DIPLOMA IN ADVERTISING:

Candidates who desire to enrol in this programme must possess a Degree or Higher National Diploma in any discipline. All candidates are to enrol initially in part one and progress to parts two and three.

A Candidate whose degree or HND is in advertising, mass communications, marketing or graphics arts will be exempted from courses they have passed on the presentation of original and valid academic transcripts from the awarding institution.

Successful completion of this programme qualifies the candidate for the APCON Professional Diploma in Advertising, required for registration as associate member of the advertising profession.

(i) Courses in the Programme:

Part I

PDA 101 Introduction to Mass Communication

PDA 102 Principles of Marketing

PDA 103 Principles of Advertising

PDA 104 Principles of Public Relations

PDA 105 Advertising Law and Ethics

Part II

PDA 201 Consumer Behaviour

PDA 202 Advertising Copy, Layout and Production Techniques

PDA 203 ICT in Advertising

PDA 204 Research Methodology

PDA 205 Quantitative Analysis

Part III

PDA 301 Advertising Agency Management & Organisation

PDA 302 Campaign Planning & Execution

PDA 303 Media Management

PDA 304 Integrated Marketing Communication

PDA 305 Project

5. MODIFIED EXECUTIVE PROFESSIONAL EXAMINATION (MEPE):

This Program is open to only persons holding the positions of Chief Executive Officers of reputable advertising organisations. Advertising agencies, outdoor advertising companies and media independents, marketing directors of advertiser organisations and heads of advertising or commercial departments of reputable media organisations. They must have not less than eight years advertising experience and in addition possess a minimum of a university degree or HND in disciplines other than Advertising, Mass Communication, Marketing, Graphic Arts

Candidates who seek registration in this scheme are required to participate in a mandatory two day training course and pass a one-off examination conducted immediately after.

Successful candidates will be invited to apply for consideration as associate member.

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Accreditation


ACCREDITATION OF TERTIARY INSTITUTIONS

APCON carries out accreditation of Tertiary Institutions in Nigeria to assess the suitability of its department: mass communication, marketing, advertising and graphic arts for training of students ahead of advertising professional practice.

The Council’s accreditation exercise is intended to guide institutions in staffing, equipping and curriculum development of the relevant departments.

On graduation, students of accredited disciplines qualify for registration as associate members without any further verification of courses.

Benefits of Accreditation

The essence of accreditation of advertising programme by APCON is to produce well-qualified manpower for the advertising industry. Graduates of APCON accredited disciplines enjoy the advantage of being considered for direct registration, whereas the transcript of their counterparts not accredited undergo screening before they can be registered. They may also have to sit for an examination before they can be registered.

Students of accredited institutions have an advantage of being registered as student members while undergoing their academic programme. They qualify for upgrading upon graduation.


view or download Accredition Guidelines


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Library Services




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