The International Advertising Association (IAA) Conference
The International Advertising Association (IAA) is a one of a kind global media platforms and educational institutions. Across an ever-changing marketing landscape, the IAA serves as a compass dedicated to pointing the industry toward the high-ground of brand loyalty and high brand valuation.
This is underpinned by marketing communications that enhance the lives of consumers and is fuelled by harnessing the power of creativity. The CEO, Mrs Ijedi Iyoha, rpa, led a ten man delegation from APCON to the 3rd Africa Leadership Conference which was held in Accra, Ghana from the 20th – 21st of May, 2019.