Communication scholars in Nigeria have canvassed the unbundling of the different disciplines currently domiciled in the department of mass communication in several universities in Nigeria.

At the communications curriculum review conference held recently in Kano and hosted by the Faculty of Communication, Bayero University Kano, communication scholars from various universities across Nigeria and a few foreign universities proposed separate syllabuses for bachelors degree programmes in Journalism, Broadcasting, Advertising, Public relations, Development communications and Digital/Media. At the moment, these disciplines are offered as specializations within mass communication programme in several universities in Nigeria.

The position of the scholars which will be embodied in the conference's recommendation to the National Universities Commission (NUC) for possible adoption, is informed by the trend in several universities across the world as well as the tendency towards professional specializations across the communications industry.

The Advertising Practitioners Council of Nigeria - APCON and the Nigerian Institute of Public Relations - NIPR took part in the two day conference and presented position papers requesting the award of separate degrees in Advertising as well as Public Relations.

The two professional bodies offered to collaborate with universities offering degrees in the disciplines in providing adjunct faculties in the hands-on professional courses in the programme.

Communication scholars who took part in the conference included Professors Ralph Akinfileye and Abigail Ogwezzy of Unilag, Professors Pate and Farouk Jibrin of BUK, Professor Nnanyelugo Okoro of UNN, Professor Rotimi Olatunji of LASU, Dr. Mande Samaila of NOUN, Dr. Yinka Egbokhare of U.I. among others.

Meanwhile, APCON Registrar, Alh. Garba Bello Kankarofi has commended the Group Managing Director of the Troyka Group, Mr. Jimi Awosika for spearheading the Advertising Industry's position paper and Advertising curriculum proposal to the Communication curriculum review conference. Briefing Mr. Awosika on the proceedings of the conference, the Registrar looked forward to Mr. Awosika's 'continued guidance and support in actualizing the desire for a full fledged degree programme in Advertising which has the imprint of the advertising industry in Nigeria'.