The APCON Registrar said that his visit was to explore areas of common interest for greater synergy between the two regulatory agencies. He stated that the primary responsibility of APCON is to ensure Advertising compliance with global best practices and ethical standards in order to resolve common challenges bedevilling the sector.
"We seek effective collaboration and partnership with all stakeholders for the establishment of sound ethics and professionalism in the Integrated Marketing Communications Industry".
He pledged APCON's commitment to collaborate with KSUBLA in order to harmonise all areas of mutual interests to guard against unethical practice. "It is pertinent to point out that this bold initiative if taken seriously, will in no small measure, create an avenue to generate more revenue for the State" Fadolapo said.
Responding, the DG, Alhaji Abdallah Ahmed seized the opportunity to congratulate Dr. Fadolapo on his appointment as the Registrar/Chief Executive of the Apex Regulatory Body. He expressed his appreciation to the Registrar for making out time from his busy schedule to pay the Agency a visit. He assured the APCON team of his commitment and full-fledged support to work closely and assiduously to sanitize the business of Advertising in the State by getting rid of charlatans.
"It is our desire to continue working to strengthen the partnership between APCON and our Agency. For this reason, we have planned a general enforcement on all illegal structures and will ensure that, going forward, those who are not APCON certified will not be allowed to practice Advertising in the State." The DG concluded his remarks by once again reiterating the commitment of his Agency to sustain the existing excellent relationship with APCON.