Professional Training
In furtherance of its mandate of manpower and skills development the Advertising Practitioners Council of Nigeria conducts seminars and workshops.
The seminars and workshops are organised in different centres in Nigeria.
In furtherance of its mandate of manpower and skills development the Advertising Practitioners Council of Nigeria conducts seminars and workshops.
The seminars and workshops are organised in different centres in Nigeria.
S/No |
COURSE TITLE |
STRUCTURE |
SCHEDULE |
FOR WHOM |
1 |
Advertising and Marketing for beginners |
. Understanding the Role, importance and Relationship of Marketing and Advertising |
Lagos: March 18 & 19 N60,000 |
Persons engaged in marketing and advertising functions without prior professional/academic background in Advertising/Marketing |
2 |
Building and Sustaining brand and businesses
|
. Market opportunity scanning
|
Lagos: May 20 & 21 N80,000 |
Persons entrusted with managing/growing businesses/brands in a competitive market, including: |
3 |
Developing & Executing Communications Campaigns
|
. Distilling the brief |
Lagos: July 22 & 23 N80,000 |
Persons responsible for strategic communication in corporate and public-sector organisations: |
4 |
Advertising regulation: Understanding and playing by the rules (Stakeholders Engagement Programme) |
. Comparing advertising regulations across various jurisdictions |
Kano/Kaduna/ Ibadan: May 28 Owerri/Asaba: June 11
Abuja: July 16 Lagos: September 16 N30,000 |
Chief Operating/Marketing Communication Managers and other Executives responsible for regulatory compliance and relationship with regulatory agencies in client organisations, media and advertising agencies/consultants. Recommended also for all practitioners in Advertising/Marketing Communications |
5 |
Advertising Media Management |
. Understanding media planning and buying |
Enugu: May 13 &14 Kano/Kaduna: Aug. 19 & 20 Abuja: Oct. 28 & 29 Lagos: November 11 & 12 N80,000 |
Executives in media organisations responsible for marketing, sales, execution of media orders, credit management, etc as well as executives in media planning and buying agencies, outdoor companies, etc |
6 |
Effective Brand Management (Workshop in collaboration with Brandscom Int’l) |
Brand development strategy |
Lagos: March 4-6 N75,000 |
-Marketing/Brand Executives in well-structured organisation. |
7 |
Web Design and Graphics (Workshop in collaboration with Brandscom Int’l) |
. Overview of Web and web development
|
Lagos: March 4-6 N75,000 |
-Art directors in Creative agencies/consultancies |