Professional Diploma in Advertising


Candidates who desire to enrol in this programme must possess a Degree or Higher National Diploma in any discipline. All candidates are to enrol initially in part one and progress to parts two and three.

A Candidate whose degree or HND is in advertising, mass communications, marketing or graphics arts will be exempted from courses they have passed on the presentation of original and valid academic transcripts from the awarding institution.

Successful completion of this programme qualifies the candidate for the APCON Professional Diploma in Advertising, required for registration as associate member of the advertising profession.

(i) Courses in the Programme:

Part I

PDA 101 Introduction to Mass Communication

PDA 102 Principles of Marketing

PDA 103 Principles of Advertising

PDA 104 Principles of Public Relations

PDA 105 Advertising Law and Ethics

Part II

PDA 201 Consumer Behaviour

PDA 202 Advertising Copy, Layout and Production Techniques

PDA 203 ICT in Advertising

PDA 204 Research Methodology

PDA 205 Quantitative Analysis

Part III

PDA 301 Advertising Agency Management & Organisation

PDA 302 Campaign Planning & Execution

PDA 303 Media Management

PDA 304 Integrated Marketing Communication

PDA 305 Project


This Program is open to only persons holding the positions of Chief Executive Officers of reputable advertising organisations. Advertising agencies, outdoor advertising companies and media independents, marketing directors of advertiser organisations and heads of advertising or commercial departments of reputable media organisations. They must have not less than eight years advertising experience and in addition possess a minimum of a university degree or HND in disciplines other than Advertising, Mass Communication, Marketing, Graphic Arts

Candidates who seek registration in this scheme are required to participate in a mandatory two day training course and pass a one-off examination conducted immediately after.

Successful candidates will be invited to apply for consideration as associate member.