APCON RENEWS COMMITMENT TO YOUNG TALENTS

The Advertising Practitioners Council of Nigeria-APCON has renewed its partnership with CHINI Productions in the project to identify and encourage young creative talents to pursue careers in marketing communications.

Since 2008, APCON has joined hands with CHINI Productions, official Cannes Lions Festival Representative in Nigeria to organize the annual Future Creative Leaders Academy. The programme, which is now in its 11th year, is part of the Creativity Week, the Pre-Cannes Lions Festival programme hosted by CHINI Productions in Nigeria. The Future Creative Leaders Academy is a hunt for future leading creatives and is open to students from tertiary institutions who intend to work in Advertising on leaving school.

Three top winners are recognized. The first-place winner gets an all-expense-paid trip to Cannes Lions for the Roger Hatchuel Academy. The first runner-up wins an all-expense-paid trip to Dubai for the Lynx Academy (both courtesy of the Advertising Practitioners Council of Nigeria, APCON). The bronze medal winner gets a full annual subscription to Lürzer's Archive plus KreativeKlub annual membership.

Since 2015, two new awards have been created to acknowledge the institutional effort and reward the personal commitment offered by certain lecturers in the grooming of talents. The first of these awards is the “the Best Teacher” award which goes to the supervising lecturer of the gold medal winner. In 2018 this award will include a cash prize of N100, 000. The “Best School” award will go to the institution or department with the top cumulative performance. The 2017 gold medal winner, Damilola Emmanuel Fowowe, came from the University of Lagos. The “Best Teacher” award went to Damilola’s supervisor, Dr Oloruntola Sunday. Pan Atlantic University won the “Best School” for 2017 and Davina Nnabuihe Obuego of Pan Atlantic University took home the Silver medal.

The Creativity Week 2018 competition entries season is now open. The theme for the 2018 edition is “Local Solutions for Local Problems”. The competitions welcome talented young men and women in West and Central Africa to come together to lend their creativity towards solving some of the region's most critical challenges. In addition to the Future Creative Leaders Academy, other youth competitions in the Week include the Young Pitcher Integrated Competition, Young Lions Competition, and the Miami Ad School Scholarship Competition.

The Young Pitcher Integrated Competition is open to any team of two professionals who are 30 or less working in any area of marketing communications (Media, PR, Creative, Digital etc) in West and Central Africa. Winners of this competition will enjoy an all-expense-paid trip to Dubai Lynx Festival!

The first leg of the Young Lions Competition is a national competition. It is open to teams of 2 professionals who must be 30 or less and is available in categories including, Film, Digital, PR and Marketing. The winners in each category will represent their country at the finals in Cannes, France.

Winners of the Miami Ad School Scholarship Competition get a 50% tuition scholarship to study at any Miami Ad School campus of their choice in Europe or the United States of America whether for the Diploma, Bachelors or Masters programme.

It is free to enter any of the competitions once one has registered into an Academy. However, it is not compulsory to be part of an Academy to enter for the Miami Ad School Scholarship Competition. There are basically two main academies, the Future Creative Leaders Academy (FCLA) for students in tertiary institutions between the ages of 18 and 23 and the Young Professionals Academy, for young working professionals of 30 and below. Registration details are available at the programme website www.creativityweek.events.

Students in APCON accredited departments and institutions have the added benefits of being able to join the Future Creative Leaders Academy free of charge when nominated as delegate by their head of department.

In a related development, APCON is partnering New Crystal Communications Ltd, a leading out of Home Advertising firm in a project to seek out creative talents among undergraduates in Nigerian Universities and polytechnics. The project, Advertising Creativity and Innovation Talent Hunt- ACITH, involves a competition to create an out –of-home advertising campaign including message development, design, execution and platform innovation on a chosen theme.

The first edition of the ACITH is being concluded in December 2017 with the presentation of prizes to the successful candidates at a ceremony in APCON HOUSE, National Theatre Annex Iganmu .A total of 109 undergraduates from 11 universities and Polytechnics entered and competed on the project. The winner will receive a cash prize of N500, 000. The first and second runners up will receive N300, 000 and N200, 000 respectively, courtesy of New Crystal Communication.